Is Love Recession-Proof?
The idea of certain industries or products being “recession-proof” is interesting to me. Maybe six months ago some of those claims were valid, but in the current state we are in, I think it’s fairly...
View ArticleFacebook’s Latest Money-Making Efforts
Nearly a year ago, Facebook introduced its Preferred Marketing Developer program, which set a standard for approved developers of apps, ads, insight tools and services for the social network....
View ArticleSocial Media Maturity Model: The Lineup
Here’s the lineup for our 30 Posts, 30 People, 30 Days project. (All dates and participants are subject to change, of course.) [EDITORS’ NOTE: This is part of a series of posts that began here,...
View ArticleSocial Media Maturity Model: The Reactive State of Social CRM — Organizations...
By Caroline Dangson, social media research analyst, IDC. The most recent IDC primary research shows that 64 percent of full-time working adults worldwide have participated in an online community on...
View ArticleSocial Media Maturity Model: Social Software Development and Consumer Privacy
By Joe Manna, community manager, Infusionsoft. CRM magazine's Social Media Maturity (SMM) diagram is a good slice of what should be the seamless interaction between sales, marketing, service, and...
View ArticleSocial Media Maturity Model: Moving Communication from Dictation to...
By Ryan Zuk, senior media and analyst relations manager, Sage CRM Solutions. Now more than ever, we need to get to know our people better, learn what motivates them, and use this information to create...
View ArticleSocial Media Maturity Model: The Social Work of Community Service
By Ian Jacobs, senior analyst, Datamonitor. The ambitious nature of the model itself makes dissecting it a daunting prospect. As Christopher Carfi alluded to in his June 3rd post, any one of the...
View ArticleSocial Media Maturity Model: The Mutation of Social Media
By Oliver Marks, founder, Oliver Marks & Associates. This chart works well on a number of levels for me, but first some big-picture stuff on the topic of "the social customer." June is CRM's...
View ArticleSocial Media Maturity Model: “One (Social) Ring to Rule Them All”
By Prem Kumar Aparanji, principal consultant, CRM, Cognizant Technology Solutions. In CRM magazine's Social Media Maturty Model, CRM in conjunction with social media has been put in the era of social...
View ArticleSocial Media Maturity Model: The Singularity Is 5 Years Away
By Michael Idinopulos, vice president, customer success, Socialtext. I love CRM magazine's Social Media Maturity Model, but it doesn't go far enough. Social media will not only alter the way companies...
View ArticleSocial Media Maturity Model: The Chart Is Flat. Social Media Isn’t.
The weakness of any chart like this one is that it’s static and two-dimensional. Really explaining what it’s getting at requires more than any graphic designer can provide: It requires conversation,...
View ArticleSocial Media Maturity Model: Information Wants to Find You
By Larry Ritter, senior vice president & general manager, Sage CRM Solutions. CRM magazine's Social Media Maturity Model illustrates how the very nature of exchanging information is changing,...
View ArticleIs Love Recession-Proof?
The idea of certain industries or products being “recession-proof” is interesting to me. Maybe six months ago some of those claims were valid, but in the current state we are in, I think it’s fairly...
View ArticleFacebook’s Latest Money-Making Efforts
Nearly a year ago, Facebook introduced its Preferred Marketing Developer program, which set a standard for approved developers of apps, ads, insight tools and services for the social network....
View ArticleDove Chocolate Dominates Valentine’s Day Competition With Content Marketing
For me, there’s no such thing as a “favorite chocolate brand.” Why choose just one? They’re all delicious in their own special way, I say. But not everyone is as inclusive as I am when it comes to...
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